Jerry Teeter
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LED truck builder · Mobile billboard consultant · Author

How to start a mobile billboard business. Ask Jerry Teeter.

I bought my first LED truck in 2014, when the whole country had a few dozen of them. Since then I’ve run them in 48 states, built them from the chassis up, and lost $100K finding out what works. Ask me before you spend yours.

Jerry Teeter, founder of Legion LED Trucks, seated outdoors in a navy plaid blazer
2014
My first LED truck. A few dozen existed in the U.S.
48 states
Where my trucks have run brand campaigns
2002
Founded Mr. Car Shipper with one truck. I drove it.
#1
New Release on Amazon for the book
40+
Issues of Digital Display Insider published

Start here

Which one are you?

Four kinds of people land on this page. Pick yours and skip the rest.

01

“I want to start a mobile billboard business.”

Start with the model, not the truck. Most people who lose money in this business bought the truck first and worked out the business later.

02

“I own a business and I’m done renting billboards.”

Three out of four trucks I sell go to owners advertising their own company. They keep the best ad spots and sell the rest.

03

“I already run LED trucks.”

Your builder stopped answering, every month starts at zero, or you’re weighing truck two. Bring me the problem.

04

“I’m moving 500+ miles and the car has to get there.”

My other company has shipped cars for moving families since 2002. PODS and U-Pack send us their customers.

In LED trucks since 2014

When I started, you could park every LED truck in America in one lot.

I went looking for billboards to buy in Omaha and hit a locked door. The boards were owned and the permits were frozen. So I bought a truck with screens on it. It proved the idea and fought me every week.

I kept going. That one truck became one of the largest corporate-owned LED truck fleets in the country. Then, in December 2024, I stopped operating trucks and started building them. Today Legion LED Trucks is the only U.S. dealership and manufacturer focused entirely on LED trucks and trailers, and the only one that teaches the business that goes with the truck.

  1. 2002Started Mr. Car Shipper at 21 with one truck. I drove it.
  2. 2014Bought my first LED truck. A few dozen existed nationwide.
  3. 2014–24Built the fleet. Campaigns in 48 states for Fortune 500 brands.
  4. 2024Switched from operating trucks to building and selling them.
  5. 2025Released the updated edition of the book and the Total360 system.
  6. TodayTrucks, trailers, training and four software products under one login.

Campaigns my trucks carried, for brands including:

  • Anheuser-Busch
  • MillerCoors
  • T-Mobile
  • Sprint
  • AT&T
  • Lionsgate
  • Cox Communications
  • and more

What I build

Three things. One standard: tell people the truth before they pay.

Legion LED Trucks logo

LED trucks and trailers

Built from the chassis up in Omaha, not converted from box trucks. New, used, consigned and re-screened, delivered to all 50 states.

Total360

The business behind the truck

A licensed business system: the operations manual, a 2-day bootcamp, a 90-day launch plan and the software to run all of it.

Mr. Car Shipper logo

Car shipping for people who are moving

Long-distance car shipping for families relocating 500 miles or more. Price guaranteed in writing. No cash to the driver.

The software

Four tools. One login.

Nothing on the market fit a mobile billboard business, so I built what I needed. Every Legion truck and Total360 license runs on it.

See the software behind Legion
legionCommand

The front office.

Legion Command CRM and websites
Wend logo

The marketing department.

Wend AI marketing

The Industry Discovery Call

What an hour with me covers

Many new operators are gone inside three years. Almost none of them were lazy. They bought the truck first and worked out the business later.

“I’ve talked more people out of this business than into it, and it’s the best sales tool I own.”
Jerry Teeter
  1. 01

    The truck

    What to demand and what to walk away from: screen quality, build, service access, DOT compliance.

  2. 02

    The model

    One-off rentals, shared routes, or a billboard you own for your own business. Which one fits your market.

  3. 03

    The price list

    What to charge, what it costs to run, and how to research rates in your city.

  4. 04

    The first ten customers

    Who buys this in your town and how to get in front of them.

  5. 05

    The honest answer

    If this business is wrong for you, I’ll say so. That may mean buy used, buy elsewhere, or don’t buy.

Book cover: How To Start A Mobile Digital Billboard Business Without Losing $100K, by Jerry Teeter, shown as a paperback and on a tablet

The book · #1 New Release on Amazon

I lost $100K on my first LED truck. The book is how you keep yours.

How To Start A Mobile Digital Billboard Business Without Losing $100K is the insider’s guide I needed in 2014. Updated and expanded for 2025.

  • The $100K lesson. Why smart operators fail, and how to treat the truck as a business.
  • The Four Cornerstones. The truck, the model, the sales system and execution.
  • Why now. Billboard supply is frozen. The streets are not.

Free signed copy. You cover $9.95 shipping and handling. Also on Amazon in paperback and Kindle.

Fri · Dec
4
2026 · Omaha

In person at Legion HQ

LED Truck Discovery Day

One day, 8:30 AM to 4:30 PM. Training, lunch, a live Legion 714 demo and a straight answer on whether this business fits you. It’s built to help you decide, not to close you.

See Discovery Day

From $597. Hotel night included.

Mr. Car Shipper logo

Moving 500+ miles

Closing Friday. Movers Saturday. Flight Monday. The car still has to get there.

I started Mr. Car Shipper in 2002 because car shipping ran on lowball quotes that jumped after you booked. It still does. We built the opposite, for families in the middle of a long-distance move and for the moving companies who send them to us.

  • Price guaranteed in writing

    It changes only if you change the car or the addresses.

  • No cash to the driver

    The carrier is paid after your car arrives and passes inspection.

  • $100,000 cargo policy

    In our name, on every shipment.

  • A person answers

    Real people since 2002. No bots, no phone trees.

A car carrier loading a family SUV outside a home with a sold sign

BBB A+ and Torch Award for Ethics · Google 4.6★ from 515 reviews · Official PODS® car shipping partner since 2017

From operators and peers

People who’ve done business with me

“Incredibly knowledgeable in the industry and always willing to help.”
Ted Carroll · Mobile Billboards Northwest, Spokane, WA
“Jerry has been great to work with!”
Mike Foland · Owner, Flo Advertising, Las Vegas, NV
“A hard worker. A professional salesman, highly skilled. A true entrepreneur.”
Karl Schaphorst · Sandler Training, Omaha, NE

FAQ

Questions I get every week

Who is the Industry Discovery Call for?

Anyone about to spend real money on an LED truck or trailer: first-time buyers, business owners who want their own billboard, and operators who want a second opinion on equipment, pricing or growth.

Is the call a sales pitch for Legion trucks?

No. I build trucks, so I have a horse in the race, and I’ll tell you that up front. I may also tell you to buy used, buy from someone else, or not buy at all.

How much does it cost to start a mobile billboard business?

It depends on truck or trailer, new or used, and which model you run. That’s the first thing we sort out on a call. For the math, start with the free mobile billboard revenue calculator.

Do I have to buy a truck to learn from you?

No. The book is free, the newsletter is free, and the call is yours to keep whatever you decide.

Does Mr. Car Shipper only ship cars for people who are moving?

Household moves of 500 miles or more are the specialty. The team also handles snowbird car shipping, military PCS moves and enclosed shipping.

An hour with me costs less than one bad week with the wrong truck.

Book an Industry Discovery Call. One hour or two, by video, with the person who has built the trucks, run the routes and made the expensive mistakes already.

1 hour · $3992 hours · $599

PayPal checkout. Pick your time right after you pay. If the call wasn’t worth it, say so and your money comes back.